New ‘Survival Cypher’ Released for #Survival76 Earthstrong Celebrations

February 6, 2021

Tuff Gong International has partnered with Island Stage Magazine to release a brand new animated video for Bob Marley’s 1979 classic 11th album title track “Survival.” The fresh visuals premiered on Tuff Gong Television today, following a full day of “Survival 76” themed programming on February 6th to commemorate the iconic reggae star’s 76th earthstrong.

Directed and animated by Xavier LeBlanc of Island Stage, the new clip gives the viewer a glimpse into the corner of a fan’s room that is adorned with all things Bob Marley and Survival, including a copy of the legendary album with cover artwork that depicts 48 African flags (and that of Papua New Guinea), in a call for solidarity among African nations. At night, “things begin to happen,” according to the video’s Executive Producer, Susan Underwood. As items in the room begin to wake up and live, the King of Reggae’s urgent message can be heard flowing through the air, courtesy of the fan’s House Of Marley speakers:

In this age of technological inhumanity (Black survival)
Scientific atrocity (survivors)
Atomic mis-philosophy (Black survival)
Nuclear mis-energy (survivors)
It’s a world that forces lifelong insecurity (Black survival)
All together now

Of the video concept, LeBlanc and Underwood elaborated, “Bob Marley lives on within each of us, and he speaks to us through his music. We sought to capture that visually, while celebrating his legacy. There could not be a more appropriate time to do that than Bob’s 76th birthday celebration.”

The Survival album, originally released on October 2, 1979 via Tuff Gong / Island Records, carries an outwardly militant theme. Containing some of Bob’s most crucial cuts like “Africa Unite,” “Zimbabwe,” “So Much Trouble In The World,” and the title track, it is clear that the reggae firebrand recognized the immediacy of those turbulent times. As the world currently rages through a global pandemic, political unrest, and continued racial injustice, Marley’s mission is as relevant today as it ever was.

Evidenced by the robust earthstrong proceedings, the torch has been deftly passed to his numerous children and grandchildren. Cedella Marley, daughter of Bob and Rita, and CEO of Tuff Gong International, conceptualized the “Survival 76” cypher, which treated fans to a fiery new take on “Survival” that features Bob’s grandson, the twice Grammy-nominated Skip Marley, as well as grandson Jo Mersa Marley, and Jamaica’s top lyrical “shottas” Tifa, Agent Sasco, Tanya Stephens, and Kabaka Pyramid.

“We wanted to send a strong musical message that speaks to the times,” said Cedella of the cypher video that can now be revisited on the Tuff Gong Television YouTube channel. The audio, which was produced by ZJ Sparks and Loud City, can be heard exclusively on the recently launched Bob Marley’s Tuff Gong Radio on SiriusXM.

Stay tuned for an animated social music video using the Survival 76 Cypher song which is dropping later this week.

“It’s always an honor and a joy to represent our Daddy’s legacy,” offered Stephen “Ragga” Marley, who delivered an electrifying set.

Added brother Ziggy, “we give thanks to the most high for the gifts our father left to the world, and we look forward to keeping the tradition alive for generations to follow. Jah Rastafari!”

Watch the Survival 76 Cypher music video below.

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