EscapeX celebrates 3 million downloads of the Bob Marley music app, pledges donation to the Bob Marley Foundation

February 4, 2016

EscapeX, developer of advanced mobile solutions to connect celebrities and content creators directly with their audiences, announced today that its official Bob Marley app has been downloaded three million times in sixty days. To celebrate this milestone, the Company will be donating up to $20,000 to the Bob Marley Foundation based on downloads occurring February 4-6, 2016, which coincides with the One Love Music Festival in Montego Bay, Jamaica and Bob Marley’s birthday on February 6.

“The Bob Marley app reaching three million downloads, at the same time as the One Love Music Festival that is celebrating Bob Marley’s 71st birthday, is worthy of a heartfelt gesture,” said DaDa Mills, Chief Creative Officer, EscapeX. “The EscapeX team wants to commemorate this occasion with a handsome donation to the Bob Marley Foundation.”

Developed by EscapeX in partnership with the Marley family, the official Bob Marley music app is free to download through the App Store or Google Play, and allows fans to enjoy Marley’s music, lyrics, photographs, interviews and more via their smartphone or tablet. The app will soon allow users to make donations to a variety of charitable organizations, including the Bob Marley Foundation.

“My father wanted his music to impact the world, and we started the Bob Marley Foundation to help his message live on,” said the singer’s daughter, Cedella Marley, CEO, Tuff Gong International and director of the Bob Marley Foundation. “Partnering with EscapeX on the app has successfully created a new way for his music to reach fans, both new and old, and we have been astounded by the high volume of downloads in such a short period of time. We’re very appreciative of EscapeX’s efforts to recognize the charitable work of the foundation and help support the One Love Music Festival.”

No matter where in the world a user may be, all downloads of the Bob Marley app during February 4-6 EST will be counted toward the total donation made via EscapeX. The breakdown of downloads to donation is as follows:

15,000 downloads – $2,500 donation
30,000 downloads – $5,000 donation
60,000 downloads – $10,000 donation
120,000 or more downloads – $20,000 donation

“Technology makes it easy for fans to access an artist’s music anywhere in the world, but streaming services are overlooking the deep relationships that artists like Bob Marley still have with their fans,” said Sephi Shapira, CEO, EscapeX. “After seeing how Marley’s fans have demonstrated their devotion to the man, his ideals and his music through the Bob Marley app, this is a great way to show his fans that Bob Marley’s message of peace and love lives on in the digital age.”

About EscapeX

Headed by mobile technology experts and entertainment industry leaders, EscapeX develops advanced mobile solutions to provide celebrities and social influencers like athletes, actors, models, comedians, and other creators with a direct connection to their audiences, greater control over their content, and monetization of social engagement through e-commerce and in-app advertising. For fans, the apps deliver streamlined access to content, including key social media feeds from Facebook, Instagram, and more. The platform also features a proprietary loyalty program that rewards users for spending time on the apps and interacting more closely with influencers.

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