Article originally posted on Billboard.com:
Bob Marley, who has second-largest social media presence for a dead artist (second only to Michael Jackson), reaches a new peak on the Social 50 chart. He rises 37-8 in his 88th week on the list, marking the third time Marley has climbed into the top 10.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
During the charting week, conversation about Marley on Facebook rose by 34% as fans engaged with photos and videos shared from Marley’s history. The chatter included the 33rd anniversary of his last recording session with his band the Wailers, his final appearance in New York (where he played Madison Square Garden on a bill with the Commodores), and his last televised interview. Fan acquisition on the platform jumped 137%, resulting in over 564,000 new fans.
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