As ambassador to the Jamaica National Women’s Football Team, Cedella Marley has been working to help the “Reggae Girlz” get to the 2015 FIFA Women’s World Cup in Toronto. Together, they recently launched a new IndieGoGo crowdfunding campaign to help raise funds, and Cedella has gotten the Marley family of brands involved from the very start. Included as reward perks for donations to the campaign are a brand new track by Cedella, Stephen and Damian (“Strike Hard”), a set of House of Marley earbuds, the Island Records catalog, an exclusive shirt designed by Cedella, a trip to Damian’s “Welcome to Jamrock” Reggae Cruise, and a Marley Coffee gift bag.
Now, Marley Coffee has taken the team one step further with the announcement of a generous donation to the campaign. The company will be giving the Girlz $2,500 to help get them to August’s qualifying finals match in Trinidad. The funding will go towards a few weeks of coaching, housing, proper nutrition and proper training to keep the Reggae Girlz at the top of their game.
For more information on the campaign – and/or to get involved – head to bit.ly/strikehard.